My passion is growing brands and businesses and helping marketers better connect with humans. I believe technology is a key enabler that helps us understand our customers better than ever before, transform businesses, and makes the world a better place.
I founded CheqOut, one of South Africa’s first mobile payment solutions [winner of Mobile Monday’s App Of The Year]. I also co-founded getTOD, an on-demand app that allows users to connect with tradesmen in real-time.
Today, as CEO/Founder of Platinum Seed — the digital marketing specialists — I help successfully steer brands through digital transformation, using insight, technology and creativity.
The second company I’m growing is called Continuon. A SaaS platform for marketers, Continuon is an Intelligent Social Marketing platform powered by AI that helps brands segment social communities more smartly. With Continuon, brands can more easily segment social audiences, identify nano-influencers, and build data-driven campaigns that deliver real returns.
I speak regularly on ecommerce, data and trust, the new retail and customer centricity, and write about these themes each month at MarkLives.com